Send texts people have agreed to receive

SMS should be timely, useful and permission-based. Review consent records, audience eligibility and applicable requirements before activating any messaging workflow. • Consent foundations: define opt-in capture, recordkeeping and unsubscribe handling; no purchased contact lists. • Message planning: prepare concise campaign or lifecycle messages with appropriate frequency and timing. • Workflow review: map triggers, suppression rules and reporting within the selected provider’s capabilities.

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